G-Star has various elements to its advertising which help build towards the indefinite progression of the brand. Also G-Star is actually way past the point of building sales/share they have been at the maintenance point for quite a while now. Institutional advertising is a method in which G-Star commonly uses. They promote the fashionable yet edgy look for those who find that method of dressing appealing as opposed to promoting their denim which is actually their strongest product. Although from time to time you may see a bit of product advertising in the winter or spring with G-Star's denim at bus stops or in Fashion Magazines. During product advertisement G-Star uses advertising appeal where they make a quick statement which distinguishes the quality of their denim from other hard denim brands. The fact that their actual positions which specialize in the marketing aspect of G-Star Raw is what also helps to broaden its promotion. Things such as "creative planner" and "fashion coordinator" help to develop an appealing image to the public. The manikins which reside in the store windows are an excellent source of upfront advertisement so long as the manikin is indefinitely presentable and fashionably uplifting. Generation Y is a group who will actually often be attracted by these various forms of advertising, simply for the fact that this generation has the most diverse sense of fashion. Also they have a constant trial and error behavior where they are always trying out new things. Although G-Star already has a specified target market their forms of advertisement could possible sway or influence an alternate customer into trying the product. Things like that can result in a wonderful consumer relationship.
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