Chapter 18: Sales Promotion and Personal Selling

G-Star Raw is a brand that doesn't usually do many out of store sales promotion. What I mean by that is basically if you are not in the store there is a high chance that you will be unaware as to weather they have items that are on sale or not. This works in a negative way for them because it actually may defeat a chance of them bringing in a potential customer. G-Star sometimes has prices on items that are so high that people actually may be sitting and waiting for a sales promotion so they could immediately enter the store but if they are not informed of when they will never be around to actually make such a purchase. As for the signs that do appear out of store they tend to actually be dull and are not eye catchers. They instead put the more noticeable signs in the windows of the stores such as the one in the top left of this blog. They do demonstrate consumer sales promotion in the way that a large percentage of the deals are worth while. G-Star offers deals such as buy two shirts and second one you would get 20% off or even just an entire sale rack of worthwhile merchandise. The loyalty marketing program is implemented by G-Star where they offer customers to receive constant emails as to what is going on within the branch concerning sales, new stock and other things of that nature. G-Star is a brand that I can definitely say heavily relies on personal selling. I say this because you don't really see or hear many advertisements for the brand but once you walk into the store the representatives can make you feel as though you need to leave with something. They provide you with as much information as possible from the material of the shirt to the season it was created. My only negative reaction to their sales associate is that I feel as though they only want you to make a purchase but don't fully find it in their personal interests to make the customer satisfied they just go for the sale. Also I find that they only attempt to build a relationship with you when you appear to be a regular customer as opposed to developing a relationship which could possibly result in such an ordeal.