Chapter 10: Product Concepts

 When it comes to production G-Star is a very strong brand when that aspect comes into play. Many retailers offer clothing and accessories in their product mix just like G-Star does which is why their stock is completely classified as shopping products. Their products come to be more expensive than many other stores but for the simple fact that people love not only the design but the feel of G-Star Raw and its clothing they are willing to give up extra money to attain such a product. One thing that constantly puts G-Star ahead as far as their products are concerned is their product modification. Some of their denim may come to be hard denim with a strong material while others appear not as heavy with a lighter color scheme to it. Also they have t-shirts made of organic cotton, polyester and both leather and cotton winter coats. As I am sure you have noticed by now the name of this brand is "G-Star Raw" and as noticed on the images of many products the single letter "G" with its unique shape is the mark used by the brand. Unlike certain brands the only place in which you would probably be able to buy G-Star brand clothing besides their stores would have to be amazon or e-bay for the most part. 

The fact that there are many consumers who take time to go the G-Star Raw store locations to purchase their specific products shows a great deal of brand loyalty. G-Star uses family branding in the way that they offer man things such as belts, hats, jackets, t-shirts and underwear alongside many other products all with the G-Star brand name. Usually G-Star clothing does not use a specified packaging except for the bags you receive at the point of purchase which are actually ecologically friendly and re-usable. All labels of the G-Star brand have the oddly shaped "G" somewhere to dignify its authenticity. When warranties come into play the warranty offered by G-Star upon all of its purchases are is actually a 6 month return policy. Although the item must be unworn and include all original tags the amount of leeway given for a consumer to return their product without he common situation of not being able to return it in time is a great asset to the policy.