Chapter 15: Retailing

During a previous retail visit I noticed many things that actually showed me the difference between G-Star and other retail brands. One comparison is between G-Star and the Billionaire Boys Club(BBC) store in SoHo (New York). BBC is an independent retailer owned by Pharrell Williams who is a very well respected hip hop artist. That specific G-Star store was actually one of the many chain stores. G-Star can indefinitely because classified as a specialty store due to the fact that they have the most reliable denim as opposed to many other retailers. Although both have methods of direct response marketing G-Star has come to be more reliable being that BBC often has many goods that are sold out on there website so it actually has an effect on the amount of customers who shop online because people will always shop with the most reliable retailer. But as far as customer service goes i can say that G-Star wins that off the back solely because in BBC help is not automatically offered at all times you have to actually request many things as opposed to when you are shopping in G-Star and help is immediately offered to you. But being that BBC is a the only one in Manhattan it easily becomes a destination store unlike G-Star. G-Star has a much better retailing mix and also edges the competition of product offering too.