Chapter 6: Consumer Decision Making

What is so appealing to customers when it comes to G-Star Raw and their products? One major reason is that as weird as it may seem G-Star Raw denim jeans don't need to be washed instead they actually can be aired or even frozen. In worst case scenarios one can bring them to the Dry Cleaners at most but only if they are being cleaned for the first time. The reason given was that G-Star Raw jeans are dyed, cut and sewn a certain way, such that washing them would alter their appearance. G-Star Raw Denim is designed to exactly mimic the comfort and look of a worn-in pair, demands just that kind of offbeat care. The fact that it does not really take intense care and is an indefinitely reliable product is what actually makes consumers continuously return to purchase the product. Therefore not only has customer satisfaction been obtained but the consumer decision making process has also been completed.