Chapter 5: Developing a Global Vision

One of G-Star Raw's expansion methods also consisted of them opening a store in Australia. Nick and Candice Hirons are the two people who operate G-Star Raw Concepts stores within Australia. They initially became  involved with the G-Star brand 13 years ago preceding them selling the label through their multibrand 'D. inc' boutiques in Melbourne. They opened up a G-Star Mono brand store in Melbourne Central as a result of their passion for the brand itself in the year of 2003. Another major location of the G-Star Raw brand is their Hong Kong location, representing G-Star's largerst flagship store up to date this humongous retail space with two floors, LCD wall that reaches fromt he floor to the ceiling and a custom design dressing area. G-Star also offers online access to places such as Australia, Austria, Belgium, Denmark, Estonia, Finland, France and Germany just to name a few of them. As for the quality of its clothing, G-Star distributes the same quality of clothing to all of its branches. All of its products remain environmentally friendly and of course their denim is the primary focus in all of their branches.There has been a great economic growth in all of their locations and G-Star continues to provide its target market with what is needed to maintain customer satisfaction. All these branches have done well and with that being the case G-Star has already begun to concentrate on opening up more locations in specific areas.