During a previous retail visit I noticed many things that actually showed me the difference between G-Star and other retail brands. One comparison is between G-Star and the Billionaire Boys Club(BBC) store in SoHo (New York). BBC is an independent retailer owned by Pharrell Williams who is a very well respected hip hop artist. That specific G-Star store was actually one of the many chain stores. G-Star can indefinitely because classified as a specialty store due to the fact that they have the most reliable denim as opposed to many other retailers. Although both have methods of direct response marketing G-Star has come to be more reliable being that BBC often has many goods that are sold out on there website so it actually has an effect on the amount of customers who shop online because people will always shop with the most reliable retailer. But as far as customer service goes i can say that G-Star wins that off the back solely because in BBC help is not automatically offered at all times you have to actually request many things as opposed to when you are shopping in G-Star and help is immediately offered to you. But being that BBC is a the only one in Manhattan it easily becomes a destination store unlike G-Star. G-Star has a much better retailing mix and also edges the competition of product offering too.
What is so appealing to customers when it comes to G-Star Raw and their products? One major reason is that as weird as it may seem G-Star Raw denim jeans don't need to be washed instead they actually can be aired or even frozen. In worst case scenarios one can bring them to the Dry Cleaners at most but only if they are being cleaned for the first time. The reason given was that G-Star Raw jeans are dyed, cut and sewn a certain way, such that washing them would alter their appearance. G-Star Raw Denim is designed to exactly mimic the comfort and look of a worn-in pair, demands just that kind of offbeat care. The fact that it does not really take intense care and is an indefinitely reliable product is what actually makes consumers continuously return to purchase the product. Therefore not only has customer satisfaction been obtained but the consumer decision making process has also been completed.
One
of G-Star Raw's expansion methods also consisted of them opening a store in
Australia. Nick and Candice Hirons are the two people who operate G-Star Raw Concepts stores within Australia. They initially became involved with the G-Star brand 13 years ago preceding them selling the label through their multibrand 'D.
inc' boutiques in Melbourne. They opened up a G-Star Mono brand store in Melbourne Central as a result of their passion for the brand itself in the year of 2003. Another major location of the G-Star Raw brand is their Hong Kong location, representing G-Star's largerst flagship store up to date this humongous retail space with two floors, LCD wall that reaches fromt he floor to the ceiling and a custom design dressing area. G-Star also offers online access to places such as Australia, Austria, Belgium, Denmark, Estonia, Finland, France and Germany just to name a few of them. As for the quality of its clothing, G-Star distributes the same quality of clothing to all of its branches. All of its products remain environmentally friendly and of course their denim is the primary focus in all of their branches.There has been a great economic growth in all of their locations and G-Star continues to provide its target market with what is needed to maintain customer satisfaction. All these branches have done well and with that being the case G-Star has already begun to concentrate on opening up more locations in specific areas.
One
of G-Star Raw's expansion methods also consisted of them opening a store in
Australia. Nick and Candice Hirons are the two people who operate G-Star Raw Concepts stores within Australia. They initially became involved with the G-Star brand 13 years ago preceding them selling the label through their multibrand 'D.
inc' boutiques in Melbourne. They opened up a G-Star Mono brand store in Melbourne Central as a result of their passion for the brand itself in the year of 2003. Another major location of the G-Star Raw brand is their Hong Kong location, representing G-Star's largerst flagship store up to date this humongous retail space with two floors, LCD wall that reaches fromt he floor to the ceiling and a custom design dressing area. G-Star also offers online access to places such as Australia, Austria, Belgium, Denmark, Estonia, Finland, France and Germany just to name a few of them. As for the quality of its clothing, G-Star distributes the same quality of clothing to all of its branches. All of its products remain environmentally friendly and of course their denim is the primary focus in all of their branches.There has been a great economic growth in all of their locations and G-Star continues to provide its target market with what is needed to maintain customer satisfaction. All these branches have done well and with that being the case G-Star has already begun to concentrate on opening up more locations in specific areas.