Chapter 7: Business Marketing

Every business must have some type of starting point. Retailers in particular always have somewhere they must purchase their materials from in order for them to be able to create let alone sell the products they are offering. G-Star forms its clothing from strictly raw materials that are recycled for environment purposes. Although G-Star does not reveal where they receive their products from (which is a wise business tactic) they make sure that the consumers are aware of the fact that they do not constantly purchase a brand new set of materials all the time instead they use materials like recycled cotton. Or even in the case where its not recycled it would be something such as organic cotton. Although it hasn't been much I have somewhat seen a bit of re-intermediation when it comes to the G-Star brand. Retail department stores such as Century 21 have carried G-Star merchandise whether or not it may have been a scarce amount is not really the concern. The simple fact that consumers are able to get the product somewhere other than the store is a good start. Being that the G-Star Raw brand has been around since 1989 I am more than sure that after decades later trust is not even a worth a debate as far as the relationship between G-Star and its material providers goes. I'm sure that the creation and modification of G-Star's products may take much effort which will constantly demand the need for new supplies. Therefore it is safe to say being that G-Star knows what works best in the development of their products the most they will do is a modified re-buy when it comes to the purchase of a needed supply.