G-Star Raw and Its Marketing Philosophy
G-Star clothing has a very unique approach when it comes to the marketing aspect of their company. A phrase that the entire G-Star Raw company uses as part of their marketing philosophy is "Just The Product". Since the premier of raw denim in the year of 1996, G-Star broadened its concept to create a newer yet edgier image. The image that G-Star promotes can appeal to all styles and ages of the sort. Authentic details and functional attributes are what give the brand a collective and strong sense of identity. The main focus of the entire G-star Denim clothing line derives from their Jeans which is the reasoning as to why innovation and perfection became imperative for such products.
G-Star clothing has a very unique approach when it comes to the marketing aspect of their company. A phrase that the entire G-Star Raw company uses as part of their marketing philosophy is "Just The Product". Since the premier of raw denim in the year of 1996, G-Star broadened its concept to create a newer yet edgier image. The image that G-Star promotes can appeal to all styles and ages of the sort. Authentic details and functional attributes are what give the brand a collective and strong sense of identity. The main focus of the entire G-star Denim clothing line derives from their Jeans which is the reasoning as to why innovation and perfection became imperative for such products. 
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